5 Major Web Development Trends For 2018

Advancement in a technology is the foundation of innovation of new functionality. From the last few years, technology is augmenting at an unprecedented level that it has become one of the essential ingredient or tool that lead to social development.

It is our forefront technology that has totally transformed the scenario of the digital business. Nowadays, be it small size business, large firm or a startup, everyone is representing their business proficiency through different online activities.

Statista conducted Survey in October 2017, the result has shown that “23% of respondents stated that they were very likely to increase their online presence through online marketing and social media sites.” Continue reading

5 Christmas Sparkles You Should Add in Your Social Media Strategies

The festive season is the perfect time for the shop owners or online shoppers to increase their conversion rate. It is being observed for the last few decades that during the festive season of Black Friday, Thanksgiving day, and Christmas, people usually do more shopping as compare to other days.

Need proof? Continue reading


How to prepare your E-commerce store for Cyber Monday

Looking for different ways to increase the conversion rate of your E-commerce store in this coming holiday season? What else could be the better way then preparing your store for “Cyber Monday” with Orderwave online store management. The term “Cyber Monday” is coined by Ellen Davis and Scott Silverman has made its debut on November 28, 2005. Thus, it has become a most popular day for the online shopping of the year. Why? Continue reading


Our Digital Approach that Benefits Jewelry Industry

Jewelry has always been a top priority for women. That’s why “In 2016, U.S. retail jewelry stores generated approximately $31.4 Billion in sales.” The demand is so high that U.S. markets are flooded with numerous jewelry stores. Today, Jewelers are looking for different ways to expand their conventional business across the web. This is where we come in. Bluestar can assist you in transforming your brand or business and can help you generate revenue through our experience in Marketing and Developing exclusive solutions especially for the Jewelry Industry. With over 70 years of combined experience, we have delivered more than 200 successful Jewelry projects.

So, in today’s blog, we’ll show you how our Digital Approach has helped numerous jewelers across the globe achieve enviable reputations in the jewelry industry. Continue reading


5 Easy Ways to Plan Your Video Marketing Strategy

Content Marketing is all about presenting or telling a compelling story of your brand and business to an online audience. When it comes to presenting your business efficiently on digital platforms, many entrepreneurs trust and use video marketing. Decision makers appreciate videos because it provides them with detailed information about your business in a short period of time.

Why Video Marketing is Important?

Video Marketing can not only ensure 100% customer engagement but can it can also expand your customer base and elevate your brand. Need Proof? Continue reading

We Love Trade Shows!

Working in a digital business space is amazing. We can work virtually from anywhere, however, we love to work at trade shows the best! This is such a great opportunity to see our clients and talk about their sites. Trade shows are an excellent time to expand on new innovative ideas. When we connect with jewelers, it really helps us understand what it is they desire and what their customers are wanting. We also get the opportunity see old friends and to connect with new Brands. As you can imagine, continued brand relations are vital to building dynamic websites for so many.

Our first stop this year will be to sunny Orlando for the Winter Continental Buying Group Trade Show at the Hyatt Grand Cypress. The CBG show is always a special show for us as we got our feet wet in the business with this awesome trade group many years ago. We consider them to be part of our family too. Through them, we have met some of the very best Retailers, Diamond Dealers, and Jewelry and Watch Vendor partners in the business. We have been fortunate enough to develop not just their own CBG website, but also the site of Preferred Jewelers International founded by CBG’s fearless leader Andie Weinman.

If you are planning to go to the CBG show in Orlando, January 23rd – January 25th, WE would love to see you too! To schedule an appointment to visit us, please call 888-317-6959 or email K at k@bluestar-apps.com.

Why Responsive

Once upon a time when we built a new site, we actually built two sites and it was a big deal! If you bought the desktop site, we would develop the m. or “mobile site” too. If you also did SEO, guess what? That means we did that work twice too, costing you more money.

To put it into perspective, this was the time when mobile was just catching on and mobile site were “the thing”. Google agreed, you needed a mobile site because that was the way the internet was going based on user trends.

Today you are asking, why do I need a Responsive site vs. a mobile site? I gave you a couple hints above, but the answer is simple. It comes down to Google Preferences, consumer usability, and ease of management and cost effectiveness.


You have heard us say it before, but what Google dictates, we do for the betterment of our customers. According to Google, 94% of people in the USA with smartphones use them to search for local information. That makes a mobile friendly site critical to your business plan.

They go on further to recommend “RWD” or Responsive web design over other designs. This means the pages of your site use the same code for desktop and mobile devices, the only difference is the display adjusts or “responds” according to the size of the screen.

Content on a responsive site is easier to link to and to share with other users, regardless of whether they are on a computer or a phone. Of course, when you practice what Google likes, you benefit from them liking you too, in the way of site ranking!

Consumer Usability

As mentioned above, on a responsive site, Content becomes easier to share across all platforms because you’re sharingurl’sthat all platforms can recognize. Look around your house or office and you will be surprised at how many devices you have in varying sizes, that does not even count your computer and your laptop.

A great example: If you looked at content on a responsive site on your phone and then later on a computer at work, everything is in the same place. On a mobile site, chances are the path to what you found before is totally different. Not very friendly, to say the least.

Ease of Management and Cost Effectiveness

Let’s face it, your time has value and your budget, well it is a budget. It has a cap and you need to stick to it. That’s just business. Going with a responsive site is a very practical business decision to make.

The beauty of a responsive site is that you only have to maintain one site and not two. You can manage all your content in one place. How easy is that? A huge time saver.

Better yet, a responsive site can save your budget too! Once you move to a responsive site, you don’t have to pay a web developer, digital marketer or an SEO team to do the work on your site twice.


Responsive sites are a great way to go for retailers. Google loves and supports them, your customers will find it very easy to use, and you will save time and money.

While it is pretty easy to see there are some great reasons to go with a responsive site, you may have more questions. That’s where we come in. Bluestar is always ready to help you strategize and plan your best moves when it comes to web design, SEO, and digital Marketing. If you have questions, call us today at 888-317-6959